OBJECTIVE
The goal of this project was to provide viewers with a comprehensive portrait of Graypants studio and a foundation for viewers to engage with the brand. Designed to be an all-purpose introduction, this short film combines the faces, voices, stories, and values of Graypants to efficiently and articulately provide viewers with a strong sense of Graypants' identity and personality.
STRATEGY
We accomplished this through a combination of extensive interviews and carefully crafted visual sequences. We were able to capture Graypants' products; namely, their scrap lights, in ways still photography never could. Additionally, overall narrative structure was a big priority. Our challenge was to tell Graypants' story as completely and engaging as possible in under four minutes. See how Graypants uses their video at www.graypants.com
shep@shepfilms.com 
