EMOTIONS OUTPERFORM FACTS
Engagement comes from stories that resonate.
With many years of history and deep integration, SHEP deeply understands AWS. We pride ourselves on creating effective, high-value, human-centered storytelling.
Story Development
International Production
Large Corporation Logistics
Motion & Animation
VFX
Social Content
CUSTOMER
The voices and faces of your customers are your best advocates. Show don’t tell - this old adage holds true more than ever, give space to let the passion shine.
Customer Stories
Candid Socials
Global Portraits
AWS Community Stories
A series on AWS-supported community organizations in South Bend around the data center build.
AWS Startup Lofts - San Francisco
A series of YouTube content showcasing the Startup Lofts around the world.
AWS Startups - GenAI Accelerator
Intimate social pieces spotlight startups all over the world, intentionally dressed-down to let the place and passion drive engagement.
AWS Startup Series - Latent Labs
Fast-cut founder profiles introducing the people behind the AWS ecosystem's fastest-growing startups..
AWS x NVIDIA - Noetik
Micro-cosmic imagery brings the gravitas to a powerful story of biology and tech combining to accomplish great things.
TEAM
From the C-Suite to the boots on the ground, companies are made of people who care. Personality-forward thought leadership creates a conversation that feels earnest. Whether it’s a peek behind the scenes or a nerdy tech breakdown, the passion of your team is what’s magnetic.
Thought Leadership
Behind-the-Scenes
Longform Conversations
AWS Builders - Jeff Barr
This series explores the bold decisions and "day one" mindsets of the talented individuals who took a chance on an unproven vision.
Acquired Podcast
Candid conversations with interesting subjects stand alone as genuinely compelling long-form content and serve as clippable libraries of social content.
Expedia - Leadership Conversation
Leadership in conversation about topics they care about, built for social.
Julia White - AWS CMO Socials
A guided peek behind-the-scenes makes the larger campaign more accessible to audiences while simultaneously building executive brand awareness.
PRODUCT
Whether a brand sizzle or a feature deep dive, there’s no story without the people who use it. Even when no one is on camera, human presence is key.
Flagship Sizzles
Product Deep Dives
Characterful Stories
M365 APPS WITH COPILOT
An end-to-end sizzle that heroes product while staying inextricably nested in human context.
MICROSOFT SHAREPOINT AGENTS
A characterful take on product storytelling with a unique split-screen approach to live in both vertical and horizontal formats without concession.
MICROSOFT COPILOT DEMOS
By spotlighting those who built the features, we ground new products as human-crafted, not just code pushed out.
A NOTE ON OPTIMIZATION
Some ways to think about approaches to any campaign
DUAL-FORMAT
When multiple formats are on the table, we always advocate for a HYBRID PRODUCTION approach.
Plan for both social and long-form content from the beginning.
Assets specifically designed to thrive on social platforms outperform sloppy cutdowns.
Dedicated vertical content capture & direct-to-camera moments embrace an intimate feel that is at home on social channels.
SERIES
A series mindset brings per video cost down.
Multiple subjects captured under a cohesive strategy dramatically expands the opportunities for distinct deliverables: individual portraits and topical conversations across people, regions, and industries.
