Emotions out-perform facts.
When the product is nuanced, engagement comes from stories that resonate. Below is a CONTENT MENU focusing on human-centered storytelling for new tech.
*Budget ranges below are rough estimates. In the puzzle of logistics and creative, there are a lot of sliders we can play with and some clever production can often right-size the project to your ideal number.
PRODUCT
Whether a brand sizzle or a feature deep dive, there’s no story without the people who use it. Even when no one is on camera, human presence is key.
Flagship Sizzles
Product Deep Dives
Characterful Stories
MICROSOFT SHAREPOINT AGENTS
A characterful take on product storytelling with a unique split-screen approach to live in both vertical and horizontal formats without concession.
$XXXk - $XXXk
MICROSOFT COPILOT - AI BUILT FOR WORK
An end-to-end narrative sizzle that heroes product while staying inextricably nested in human context.
$XXXk - $XXXk
COPILOT COWORK - PRODUCT SIZZLE
Even without a human on-screen, a character is expressed through the way they interact with their toolset.
$XXXk - $XXXk
AWS x NVDIA - Noetik
Micro-cosmic imagery brings the gravitas to a powerful story of biology and tech combining to accomplish great things.
$XXk-$XXXk
AWS Startups - GenAI Accellerator
Intimate social pieces spotlight startups all over the world, intentionally dressed-down to let the place and passion drive engagement.
$XXk-$XXXk
CUSTOMER
The voices and faces of your customers are your best advocates. Show don’t tell - the old adage holds true more than ever, giving space to let the passion shine through.
Customer Stories
Candid Socials
Global Portraits
Microsoft - Mitsubishi Electric
A Japanese company captured with an eye toward a uniquely Japanese cinematic heritage to highlight an international collaboration.
$XXk-$XXXk
TEAM
From the C-Suite to the boots on the ground, companies are made of people who care. Personality-forward thought leadership creates a conversation that feels earnest. Whether it’s a peek behind the scenes or a nerdy tech breakdown, the passion of your team is what’s magnetic.
Thought Leadership
Behind-the-Scenes
Longform Conversations
Acquired Podcast
Candid conversations with interesting subjects stand alone as genuinely compelling long-form content and serve as clipable libraries of social content.
$XXk-$XXXK
Expedia - Leadership Conversation
Leadership in conversation about topics they care about, built for social.
$XXk-$XXk
Julia White - AWS CMO Socials
A guided peek behind-the-scenes makes the larger campaign more accessible to audiences while simultaneously building executive brand awareness.
$XXk-$XXXk
A NOTE ON OPTIMIZING BANG-FOR-BUCK
Some ways to think about approaches to any campaign
DUAL-FORMAT
When multiple formats are on the table, we always advocate for a HYBRID PRODUCTION approach.
This means planning for both social and long-form content from the beginning, avoiding sloppy cut-downs.
It eliminates common concessions that occur both for cinematography and content style.
Extra time and resources during prep pays dividends when you publish assets specifically designed to thrive on social platforms.
Often this means dedicated social cameras to capture vertical content, direct-to-camera moments to embrace an intimate feel and creating animations that live natively in 9:16.
SERIES
When possible, a series mindset can bring per video cost down.
Multiple subjects captured under a cohesive strategy dramatically expands the opportunities for distinct deliverables.
The ability to intercut between subjects allows us to expand beyond individual portraits into topical conversations across people, regions, and industries.
Check out more of our work:
-
Surface x Duffy
An artist’s four-month quest to create a 1:1 scale model of the Pontiac Trans-Am, sponsored by Surface.
-
Graypants Wick
A modern take on the candle, Graypants’ Wick light creates a feeling of warmth, community and sharing.
-
Amazon x Consumer Electronics Show
Creating videos at scale.
Long-form looping video for the top electronics conference of the year -
OpenAI x Nota
Nota is supercharging journalism with digital publishing tools powered by Microsoft & OpenAI.
-
Azure x Heineken
Heineken is using Microsoft Azure to supercharge their supply chain.
-
Hololens x Porsche
Porsche Cars North America is using augmented reality via HoloLens to give their technicians x-ray vision into their cars.
