SHEP CAPABILITIES OVERVIEW

MICROSOFT AI TRANSFORMATION

When the product is frontier, engagement comes from stories that resonate.

Shep excels at deeply understanding products to create human-centered storytelling for new tech.

We’d love to talk more - reach out to Brice Budke | brice@shepfilms.com

  • Story Development

  • International Production

  • Scripted

  • Large Corporation Logistics

  • Motion & Animation

  • VFX

  • Social Content

  • GenAI Video

PRODUCT

Whether a brand sizzle or a feature deep dive, there’s no story without the people who use it. Even when no one is on camera, human presence is key.

  • Flagship Sizzles

  • Product Deep Dives

  • Characterful Stories

MICROSOFT SHAREPOINT AGENTS

A characterful take on product storytelling with a unique split-screen approach to live in both vertical and horizontal formats without concession.

M365 APPS WITH COPILOT

An end-to-end sizzle that heroes product while staying inextricably nested in human context.

MICROSOFT COPILOT DEMOS

By spotlighting those who built the features, we ground new products as human-crafted, not just code pushed out.

CUSTOMER

The voices and faces of your customers are your best advocates. Show don’t tell - the old adage holds true more than ever, giving space to let the passion shine through.

  • Customer Stories

  • Candid Socials

  • Global Portraits

AWS x NVIDIA - Noetik

Micro-cosmic imagery brings the gravitas to a powerful story of biology and tech combining to accomplish great things.
PLAY

AWS Startups - GenAI Accellerator

Intimate social pieces spotlight startups all over the world, intentionally dressed-down to let the place and passion drive engagement.

Microsoft - Mitsubishi Electric

A Japanese company captured with an eye toward a uniquely Japanese cinematic heritage to highlight an international collaboration.

TEAM

From the C-Suite to the boots on the ground, companies are made of people who care. Personality-forward thought leadership creates a conversation that feels earnest. Whether it’s a peek behind the scenes or a nerdy tech breakdown, the passion of your team is what’s magnetic.

  • Thought Leadership

  • Behind-the-Scenes

  • Longform Conversations

Acquired Podcast

Candid conversations with interesting subjects stand alone as genuinely compelling long-form content and serve as clipable libraries of social content.
PLAY

Expedia - Leadership Conversation

Leadership in conversation about topics they care about, built for social.

Julia White - AWS CMO Socials

A guided peek behind-the-scenes makes the larger campaign more accessible to audiences while simultaneously building executive brand awareness.

A NOTE ON OPTIMIZATION

Some ways to think about approaches to any campaign

DUAL-FORMAT

When multiple formats are on the table, we always advocate for a HYBRID PRODUCTION approach.

  • This means planning for both social and long-form content from the beginning, avoiding sloppy cut-downs.

  • It eliminates common concessions that occur both for cinematography and content style.

  • Extra time and resources during prep pays dividends when you publish assets specifically designed to thrive on social platforms.

  • Often this means dedicated social cameras to capture vertical content, direct-to-camera moments to embrace an intimate feel and creating animations that live natively in 9:16.

SERIES

  • When possible, a series mindset can bring per video cost down.

  • Multiple subjects captured under a cohesive strategy dramatically expands the opportunities for distinct deliverables.

  • The ability to intercut between subjects allows us to expand beyond individual portraits into topical conversations across people, regions, and industries.