ARTISTS & NERDS
We make videos for tech companies.
We also make sci-fi films.
What do these things have in common?
In sci-fi, sometimes we have to immerse ourselves in topics like jet-propulsion and microgravity. When we’re making a video about how Porsche is using the Hololens, we put on the headset and learn about the Macan’s aerodynamics.
This is our edge.
We’re innately curious. We love to dive head-first into dense topics. Taking extra lengths to understand the details significantly improves the coherence, quality, and impact of our clients’ videos.
“Those boys over at shep really figured out what we’re all about and put it on screen goshdarnit”
IMMERSION
In order to tell stories in your world, we have to immerse ourselves in it
Microsoft Teams needed a product video for their Signature Teams Rooms. In order to make effective creative decisions, we couldn’t just rely on them to hand-hold us through the technicalities.
We had to fully understand how all the pieces fit together because the demands of a shoot don’t allow for a bunch of head-scratching on set.
With large teams, it’s difficult for any one person to have a complete view of all the pieces. When we’re fully immersed, this is what we’re able to offer.
Next up: a twenty minute on-demand presentation for the Ignite conference. And it needed to be done fast.
Our immersion empowered us to weave all the granular details together into a coherent story and efficient production plan, alleviating the product and marketing teams of tedious oversight.
Because everyone on our creative team fully absorbed the big picture, our director was able to point out errors during production, avoiding the creation of flawed footage and expensive post fixes.
“Those boys over at shep really figured out what we’re all about and put it on screen goshdarnit”
NEXT LEVEL STRATEGY
Immersion allows us to expand the impact of a single shoot with additional deliverables.
Our deep familiarity with the technology and its targeted audience allowed us to work closely with the marketing team to conceptualize additional deliverables.
This allowed us to create a roster of additional content from the same shoot, optimized for specific channels - 30 distinct deliverables in total.